Connecting Finance & Marketing To Create Profitable Growth
For 6–7 figure fashion brands.
Profit-first paid media agency
We combine marketing fundamentals with financial analysis to show you what is driving profit, what is draining cash, and what to fix first.
Illustrative dashboard. Not based on a real client account.
What we do.
Profit-first paid media agency
Profit Leak Audit
Identify where profit is lost across ads, website, product mix, margins, discounts, and funnel performance.
Meta Ads Review
Analyze campaign structure, spend allocation, creative testing, CAC, CPA, ROAS, and new customer acquisition.
Website & Funnel Review
Find conversion blockers across landing pages, product pages, checkout, offer clarity, and AOV opportunities.
Margin & Unit Economics
Map key profitability metrics to better understand and fix the bottlenecks across the business.
Product & Offer Strategy
Identify which products, bundles, collections, and offers deserve more spend — to avoid keeping cash stuck in inventory.
KPI Dashboard
Build a clear reporting & measurement system so you know what is working, what is leaking, and what to prioritize.
Your ads may not be the real problem.
Revenue does not automatically mean profit. If your product mix, margins, discounts, shipping, returns, AOV or conversion rate are weak, scaling ads can make the business look bigger while making cash worse.
- Ads generate sales, but profit does not follow.
- ROAS looks fine, but cash feels tight.
- Meta pushes low-CPA products that aren't always the most profitable.
- Campaign decisions are made without knowing product-level margins.
- Creative testing is disconnected from offer, AOV, and contribution margin.
- Scaling spend creates more complexity, not more clarity.
- Connect ad performance to actual margins and profit.
- Identify which products and offers deserve more budget.
- Build break-even CAC and target CPA logic.
- Prioritize actions based on business impact.
- Turn ads into a measurable growth system.
How the Profit Growth Sprint works.
An 8-week sprint designed to diagnose, prioritize, and fix the highest-impact profit leaks in your growth system.
Understand the full picture
We review your data : from meta platform metrics, to product-level margins & unit economics, we review everything to have full context on where to focus on.
Connect marketing to margin
We calculate product-level profitability, break-even CAC, contribution margin, and the real economics behind your campaigns.
Rank the highest-impact fixes
We identify which levers matter most: creative angles, offers, bundles, pricing, product focus, campaign structure, or reporting.
Fix the leaks
We implement all the improvements needed across ads, funnel, offer structure, product focus, and KPI tracking.
Build the next growth system
We measure impact, document learnings, and create the next-step plan for scaling profitably.
A complete profit playbook.
- Full profit leak audit
- Meta ads structure review
- Website and funnel recommendations
- Product-level margin analysis
- Break-even CAC model
- Offer and product mix recommendations
- KPI dashboard
- 8-week prioritized action plan
Built between finance and marketing.
Carthanova was created for fashion brands that need more than ad management. Most agencies optimize campaigns. Most finance teams analyze numbers after the fact. Carthanova connects both sides so growth decisions are based on profit, not just platform metrics.
Before building Carthanova, our founder gained experience in Strategy & Transaction analysis at EY, working on complex business analysis for large-scale companies. That finance-first perspective now shapes how Carthanova approaches growth: not as a creative guessing game, but as a measurable business system.
Finance-first thinking
We look at CAC, AOV, gross margin, contribution profit, and cash impact.
Marketing execution logic
We understand how Meta ads, creatives, offers, and funnels affect performance.
Fashion-specific focus
We focus on the economics of fashion brands: product mix, collections, discounts, inventory, and margins.
Inventory & cash reality
We optimize the cash conversion cycle through inventory planning, sell-through analysis, slow-mover identification, and reorder logic — so cash isn't trapped in dead stock.
No upfront cost. We win when profit improves.
We are not here to become another fixed monthly marketing expense. Carthanova starts with a performance-based structure — paid based on measurable profit improvement.
No upfront cost
You do not pay a fixed starting fee before value is created.
Measured against business impact
We focus on profit, contribution margin, CAC, AOV, and clear commercial outcomes.
Transparent diagnosis
You get a clear view of what is working, what is leaking, and what needs to change.
No fake guarantees
We do not promise magic results. We build a structured system to improve the odds of profitable growth.
Want to know where your ad profit is leaking?
Book a free audit and we'll help you identify the biggest bottlenecks between your ads, website, products, and margins.
Common questions.
Still unsure? Book a free audit call and we'll answer directly.